This is natural Aloe Vera juice that has had most of the water removed by vacuum extraction, so that it is ten times more concentrated in active ingredients. As such, you only need to use 10% of Aloe Vera 10X Concentrate in a formula to have a full strength concentration of active Aloe Vera. Easily added to creams, sprays and the like, Aloe Vera 10x Concentrate has numerous benefits for the skin, hydrating, protective and healing.